Digital Marketing
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No experimental approaches Causal-Comparative and Correlational Research
Research Vignette Rose is a counselor at an urban high school. She frequently talks with students who are working while…
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Marketing strategies for engaging the digital generation
Etched on a dusty curbstone amidst the ruins of the ancient Roman city of Pompeii, you’ll find an engraved penis,…
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Understanding online public relations
Google – judge and jury The rapid growth of social marketing, compounded by increasingly sophisticated search habits, has big implications…
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Understanding performance marketing
Recognizing opportunities for strategic partnership In the context of digital marketing, ‘strategic partnerships’ are most often defined by a deal…
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Working with research participants Sampling and Ethics
Sampling in Qualitative Research Qualitative researchers select their participants based on their characteristics and knowledge as they relate to the…
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Developing Measurement Procedures and Tools for Qualitative Studies
Use of Observations Although observation is a large part of how we learn, observation as a tool of research requires…
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Self-developed measures and qualitative measurement
Self-Developed Instruments Although all research approaches can use self-developed instruments, descriptive research, single-subject research, and action research are the approaches…
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Measurement in educational research and assessment
Pre-established Instruments and Archival Data All research studies, regardless whether they are quantitative or qualitative, require the collection of data…
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Identifying and researching a topic
Developing Ideas for Research Studies: Possible Topics The first task in developing a research study is coming to some decision…
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Understanding mobile marketing
Mobile – market size and rate of growth Over the past decade or so, mobile marketing has gone from being…
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