Digital Marketing
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Understanding performance marketing
Recognizing opportunities for strategic partnership In the context of digital marketing, ‘strategic partnerships’ are most often defined by a deal…
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Working with research participants Sampling and Ethics
Sampling in Qualitative Research Qualitative researchers select their participants based on their characteristics and knowledge as they relate to the…
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Developing Measurement Procedures and Tools for Qualitative Studies
Use of Observations Although observation is a large part of how we learn, observation as a tool of research requires…
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Identifying and researching a topic
Developing Ideas for Research Studies: Possible Topics The first task in developing a research study is coming to some decision…
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Understanding e-mail marketing
The new direct mail E-mail marketing is one of the most powerful elements in your digital marketing toolbox. It lets…
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