Digital Marketing
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Measurement in educational research and assessment
Pre-established Instruments and Archival Data All research studies, regardless whether they are quantitative or qualitative, require the collection of data…
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Understanding mobile marketing
Mobile – market size and rate of growth Over the past decade or so, mobile marketing has gone from being…
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Understanding social media
Join the conversation Do you listen to your customers… really listen to them? Do you take their opinions, ideas and…
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Are customers finding you? Still the online marketer’s Holy Grail
Search: still a fledgling industry Can you remember an internet before search – before Yahoo!, Bing (the search engine formerly…
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Using Redirects for SEO
Discovering the Types of Redirects There are several different types of redirects in the world of the Internet. These commands…
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How to choose a web designer/developer
Unless you are a web designer yourself, or have access to a dedicated in-house web development team, you need to…
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Self-developed measures and qualitative measurement
Self-Developed Instruments Although all research approaches can use self-developed instruments, descriptive research, single-subject research, and action research are the approaches…
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No experimental approaches Causal-Comparative and Correlational Research
Research Vignette Rose is a counselor at an urban high school. She frequently talks with students who are working while…
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Marketing strategies for engaging the digital generation
Etched on a dusty curbstone amidst the ruins of the ancient Roman city of Pompeii, you’ll find an engraved penis,…
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Understanding online public relations
Google – judge and jury The rapid growth of social marketing, compounded by increasingly sophisticated search habits, has big implications…
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